Intent is the most powerful fuel for brands to drive results.
But, throughout today’s consumer journey when there are more real-time signals than ever before, how do marketers keep up?
Consumers expect brands to anticipate what they need and assist them in getting things done, and brands leading the way are building an engine to predict and shape intent throughout the whole consumer journey — with the right data and machine learning to drive results. A brand’s ability to leverage intent to anticipate consumer needs will define their ability to grow.
Therefore we need to move moving away from demographic targeting, to intent targeting. Knowing your consumer's intent means you can meet them in the moments that matter and deliver helpful content. And by having met a few times, he or she will, in the end, convert and become loyal.
Top consultancies and Google partnered to understand "the why's" and "the how's" of successful Digital Marketing Transformation done by leading companies around the world. Explore the research, the learnings, the tools and insights.
Google is an A.I first company and Google Ads it's at the forefront of this philosophy. We will see the new advancements in automation available to advertisers in Google Ads and how more control over the way the machines work increases results even more. We will discover new Smart Bidding options to help maximise revenue, new automated campaigns for display that provide new ways to reach your audience across Google's properties and the next level of mobile campaigns with Universal App Campaigns.
This session is aiming to show you who are the Light TV Viewers in Romania - these early adopters with the mindset of "Digital first vs. TV first" & further more how brands can use the power of YouTube to win Light TV Viewers. Stay tuned!
In a world where reach became plentiful and attention scarce, when consumers are more demanding, curious and impatient, it's becoming challenging for marketers to establish meaningful connections. This session aims to give you guidance on how to make people unskipp your brand stories, using YouTube ecosystem, its data and signals, to drive creative effectiveness.
An interactive workshop on how you or your company can use Google's best practices to be more creative in a mobile first world. You will learn the anatomy of a 6 seconds ad, you'll be challenged to team up and create one designed to drive awareness and reach.
In a constantly evolving media landscape, measurement has traditionally taken the role of something nice to have or a job to be done. Digital & Performance media has challenged this perspective, putting data and analytics at the heart of a successful marketing campaign. This presentation prompts the audience to look at how the traditional and digital media approaches to measurement can be hybridised for the good of the media ecosystem, so that every $ spent on advertising is justified and validated on one source of truth, attained through the right experimental design and proven effectiveness.
The step by step process of digital transformation of a Publisher putting content and technology at the centre of its business to be a data driven fashion media company. We are not Online, we are not Offline, we are ONLIFE. Structure, Process, Kpi, Offer, Case study, Next challenges.
LIVE-ON-STAGE EXPERT FOCUS GROUP: THE DISRUPTION OF DIGITAL CONTENT MONETIZATION
A new spectacular format where multi-disciplinary experts are also part of the audience and they will try predict, in 5 minutes each, how they see the future of content monetization in an era where the global giants are winning 80%+ out of the total advertising budgets.
A full insights report to be issued after this live-on-stage experts panel that will focus on challenges and solutions for each.