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UPGRADE 100 Focus presents:

TOP CREATIVE STRATEGIES FOR CRISIS

35+ Cannes Lions, including 3 Grand Prix won by teams using the thinking tools described in this online event

Successful marketing & communication insights which help decode effective creativity in crisis

Tools & methodology to develop efficient structured creative thinking in times of crisis

Practical creative thinking tools which address adversity in crisis

35+ Cannes Lions, including 3 Grand Prix won by teams using the thinking tools described in this online event

CREATIVITY vs CRISIS

15th of JULY, 10:00 AM - 13:00

Register now for this exclusive webinar

Ravid KUPERBERG

Partner & Trainer, Mindscapes

KEYNOTE @iCEEfest 2017

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SCHEDULE
9:50 - 10:00 Connecting to the ONLINE SESSION- networking, discovery, chat (minus coffees& pretzels)
10:00 - 11:00 Introduction + decoding of recurring thinking patterns embedded in successful brand communications ideas in times of crisis + understanding the key thinking input behind the effective creative output.
11:00 - 11:15 Coffee break
11:15 - 12:15 Practice makes perfect. Based on the MINDSCAPES methodology, transforming recurring thinking patterns into structured creative thinking tools and fertile disruptive thinking paths, applied on a short thinking task.
12:15 - 12:30 Summary + Q&A
12:30 - 13:00 DEBATE: Creative Strategies in Crisis -> Key Learnings and Case Studies from Top Creative Directors
Media partner

MAIN TOPIC

  • In times of crisis our innovation-to-survive instinct kicks in, as we tend to adopt new ways of thinking and operating.
  • When things are changing rapidly, we need to be even more attentive, flexible, creative and inventive than usual, so as to best address new behaviours and needs of people, brands, markets and budgets.

WHAT TO EXPECT

  • Insights on how to break existing thinking models & originate new creative ideas; Practical thinking processes to inspire creativity in times of crisis and transformation
  • Deep dive into the creative thinking behind effective creative campaigns from around the world, while understanding key success factors involved.

KEY TAKEAWAYS

  • Attaining new perspectives about challenging situations, so as to see them in different prisms and identify new possibilities for new solutions
  • Exploring structured creative thinking tools which can help touch hearts, gain empathy and generate ideas meaningful to people during challenging times
  • Exploring structured inventive thinking tools for creating brand communications ideas based on new original offerings or roles geared to answer needs / behaviours / barriers reflected in times of crisis
  • Understanding how to address people's desire to overcome the notion of helplessness and vulnerability, Learning how to help drive notions of significance, recognition, control and leadership
  • Learning how to cross the border between the on-line and off-line worlds
  • Creating innovative usage of digital platforms in people's every-day life during times of crisis
  • Learning how to overcome fixedness & mental barriers of different sorts, while using components and variables related to a brand in unexpected ways which reflect the brand idea/message in times of crisis
BECOME A PARTNER