June, 2020
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THE VIRTUAL FESTIVAL

The UPGRADE 100 Knowledge Video Gallery

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Create for FREE a REGULAR Account to enjoy all our presentations from 2016 to 2018.
For the latest presentations (released in 2019) activate your PREMIUM Membership using your festival e-ticket number and/or buy a ticket for the virtual festival or the next edition of UPGRADE 100.

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2019 | 2018 | 2017 | 2016

Salim ISMAIL, Singularity University: Disruptive Convergence

Matthew GRIFFIN, 311 Institute: Disruption of life by tech

Marcus SHINGLES, ex-CEO XPRIZE: Linear to Exponential Thinking

David JP PHILLIPS, Professional Speaker: THE MAGICAL SCIENCE OF STORYTELLING

Flavilla FONGANG, 3 colors: How to use neuromarketing in technology to attract and convert...

Madalina PANGRATE, YouTube: How to measure your Brand on YouTube

Jannicka BOCK, Google: Leverage machine learning for business growth with Google

Diana OLAR, Google: Learnings from top performing companies on Digital Marketing Transform...

Christina KELLER, Facebook: Pitch. Play. Plunge: Exponential Ideas

Florian WILL, Facebook: Messaging – Meet the Partners

Sepideh DUNDON, LinkedIn: B2B Trends for the Contrarian Marketer

Dean KINSMAN, FBI: Don't be a cyber victim

John EKMAN, CONVERSIONISTA: What is broken in digital transformation?

Ben KAPLAN, PR Hacker: PR Hacking techniques

Martin KADINOV, ESL: Esports - the choice of sports entertainment for 300 million people g...

Irina SCARLAT, Revolut: How Revolut is setting up a Growth Machine in Europe & beyond

Aviv LICHTIGSTEIN, 101 Blockchains: Facebook plans June 18th cryptocurrency debut. Here’...

Walter GREENLEAF, Stanford University: How Wearable Sensors, AI, and Virtual Reality Techn...

Scott TOUSLEY, Hubspot: Marketers Are Selfish... And It's Killing Your Growth

Marcus SHINGLES, ex-CEO XPRIZE: Using the power of the crowd to solve the world's grandest...

Andrew WROBEL, Emerging Europe: How to make the peculiarities of Europe's ecosystem work f...

Bogdan CEOBANU, European Commission, DG Connect: Digital Innovation and Funding in the Eur...

UPGRADE 100 Elevator Pitch

Catalin BUTNARIU, RGDA: Video Games: The Potential of Emerging Countries In a Market Bigge...

Graham MCALLISTER, : A Manifesto for Evidence-based Game Development.

Patryk GRZESZCZUK, 11bit Studios: Video games: Tell stories that matter

DEBATE and Q&A: THE INVESTORS' AGORA - MEET YOUR FUTURE PARTNERS

Bartosz GOLBA, GlobalData: Mapping the contour of fintech investments

Sergiu NEGUT, FintechOS: How much faster can Fintech expand your business?

Marian IGNAT, BCR: What we learned from George

DEBATE and Q&A: WHAT ARE THE MAIN REASONS FINTECHS FAIL AND HOW TO AVOID IT

Louise BEAUMONT, techUK, Pay.UK: Open Banking: the drivers, the competitive landscape, the...

Greg WATTS, Demand Creation Partners: The five imperatives to grow your Fintech

Walter GREENLEAF, Stanford University: Precision Medicine for mental healthcare

Zain RANA, Pharmeum: Blockchain in Healthcare

Nick GULDEMOND, Erasmus School: What determines success in future healthcare for establish...

Faris YAKOB & Rosie YAKOB, Genius Steals: Paid Attention: Advertising in an ADD economy

Ferdinand GOETZEN, Recruitee: The 7 Sins of Marketers

Juhana HOKKANEN, TBWA Helsinki: The Ways To New

Ben KAPLAN, PR Hacker: Workshop for startups on how they can grow using PR tricks based on...

John EKMAN, CONVERSIONISTA: How to set up an experimentation program.

Lucian DESPOIU, Majoritas Global: Democracy and Technology. One of the biggest digital tra...

Vlad HATIEGANU, Majoritas Insights: Check the crowd

Alexandra ALBU-CHIRU, Geeks For Democracy: The Fund for Democracy: a new way of supporting...

U CHALLENGE

U DEBATE

Dan KANNINEN, STG: Trends in U.S. political tech - gimmicks vs. infrastructure

Radu PUCHIU & Laura IANCU: UDEMOCRACY: H.APPY CITIES

Cătălin S. DUMITRU, Kensington Communication: In the backstage of politics - tricks and ...

John EDGE, Agorai: Will AI Augment or Damage Democracy

Cristina MOISE, : AI and Democracy

Antonio CARLOS RUIZ SORIA, Economia Creativa: Routes to innovative funding and financing f...

Costin OCTAVIAN SORICI, Company Project Management Solutions: Starting and growing a busin...

Karolina VORLICKA, CzechInvest: European Space Agency: Possibilities of financing your sta...

Dragos NICOLAESCU, TechAngels: Is Your Startup Ready for an Angel Investor?

Alberto SIERRA, Zabala Innovation Consulting: SME Instruments and Cascade Funding Opportun...

Peter BARTA, The Long Run: How a mentoring program can lead you to success

Anu OKS, Estonian Business Angels Network - EstBAN: Angel Investing - Estonian Case Study

Frosina ILIEVSKA, EMG Group: How the Western Balkans are learning

Aleksandra KARAN, Serbia Start Up: Regional collaboration / Crossborder opportunities

Augustin RADU, IMT Starter: IMT Starter : 20 years of experience in the French start-up ec...

Stoyan YANKOV, Stoyan Consult: The UnSexy Truth of Startup Success

John PAPADAKIS, Pollfish: Digital transformation with agile market research

Robbie KEARNS, Salesforce: Blaze your trail

Kostas KAMPAKIS, ForestView: Branding Engineered to Perform

Alex HUDITAN, Amazonienii: How to Have a Profitable Business with Amazon FBA in 2019

Marius COSTIN, Pay U: Online payments – the universal language of trust

Alex DOUGLAS - MANN, iCrossing UK: Content marketing. The Agency perspective

Oliver GERTZ, Mediacom: Achieve better results with in CEE today with Custom Programmatic ...

Marc THOMAS, Taboola: Tips & Trends: Best Practices in Performance Marketing

Christophe MALLET, Somewhere Else: Training for the Future & The Future of Training

Tom SACCHI, Unit9: Updates from the production company of 2019 (AdAge)

Laia ZANON, WildBytes: Disruptive Experiential Design through technological innovation.

IRV , KEMOSABE: A SINGLE MOMENT IN TIME

Adrian POSTEUCA, Concept Factory London/Bucharest: The state of VR/ AR

Sami HAMID, Glitch Studios: Maturing VR for enterprise - Adding critical value for organis...

Daniel CHEETHAM, Happy Finish: The best of VR and AR

Patrick GIVENS, Vaynermedia: LISTEN UP! The Superpower of Modern Marketing

Jeremy DALTON, PwC UK: THE POWER OF VR / AR

Or LEVI, AdVerif.ai: Good VS Malicious AI: Deep-Fakes, Shallow-Fakes and AI to Help Catch ...

Alexandru POPESCU, Philips: Technology that adapts. People who benefit.

Ruxandra MOCANU, The Human Link: A better life for patients with Alzheimer through technol...

Jurriaan VAN RIJSWIJK, Games for Health Europe Foundation: Games as medicine or how games ...

Calin BUZAN, Telios Care: Telemedicine the future of patient centered care

Anna STOILOVA, Dual Good Health: Medical training in Virtual Reality - bringing engagement...

Yael SHAFRIR, Playbuzz: New Rules of Ad Engagement: Tips and Best practices

Jason MANDER, Globalwebindex: Know Your Audience: Using Audience Profiling to Understand y...

Robert KATAI, Bannersnack: The Future Of Podcasting and Audio Content

Mihai DRAGAN, Oveit: Think local money

Aviv LICHTIGSTEIN, 101 Blockchains: Blockchain for Trade Finance

Tomasz MUSIAL and Nikodem SARNA, Waytogrow: Inovations in content monetization

Simona ZANETTE, Hearst Magazines: ONE HEARST: Where Technology meets business

Louise CURTIS, The Telegraph: Audio/Voice strategies for publishers

Dragos STANCA, Upgrade 100: Why we 'killed' iCEE.fest? The UPGRADE 100 vision

Theodore MOULOS & Adrian VLASIU, GrowthRocks: Growth hacking:13 reasons why.

Ferdinand GOETZEN, Recruitee: Building the ultimate team for Growth

Razvan ATIM, UiPath: From 100 Million to 7 Billion USD in 2 years

Cristina JUC, Spherik Accelerator: Help Startups Grow Internationally

Matthew SANTORO, Youtuber: Mindfulness and the Creative Space

Paul MARSDEN, Syzygy | London College of Fashion: Upgrading Digital Experience - Three Ins...

Constantine KAMARAS, IAB Europe: KEY TRENDS IN DIGITAL AND TECH IN 2019

Debate: Key Trends in Digital and Technology and What to expect in 2020 and beyond

Batch #3 Founders Pitch Session

Cristina ȚONCU, Techcelerator: Techcelerator Key Facts

Adina ROSCA, Orange Foundation: Advantages of using digital methods in education

Radu MOTISAN, uRADMonitor: Affordable access to data about our living conditions. How do w...

Bogdan NOURESCU, CBNAgro.tech: Smart Agriculture – How technology is helping farmers imp...

Vlad CAZAN, KFactory: Industry 4.0 – How emerging technologies change the manufacturing ...

Monica OBOGEANU, Orange Romania: Corporate – startups collaboration

DEBATE and Q&A: CORPORATIONS vs STARTUPS - WHAT A BIG COMPANY CAN OFFER TO A STARTUP?

UPGRADE 100 Startups: Opening Debate

Catalin ALEXANDRU ZAMFIR, Thales Alenia Space: Artificial Intelligence through Human Intel...

Dan OROS, Google: Artificial Intelligence for Everyone: The Google Approach

Sonia PINTEA, UiPath: UiPath's Vision on Automation - The Future of Work is Already Here

George BUHNICI, Cavaleria: OPENING KEYNOTE: GET READY FOR THE FUTURE!

Ashley BENIGNO, FJORD: Trends and humanity in the digital era

DEBATE and Q&A: PREDICTIONS ON HOW THE WORLD IS BEING REDESIGNED BY TECHNOLOGY

Dave BEDWOOD, The & Partnership London: Tech-enabled Creativity

Quinn DONATO, Coca Cola Company: Content strategies for brands

Umberto ONZA & Juhana HOKKSNEN TBWA Helsinki: Disruption = Marketing through Innovation

Nancy NEMES, Ms. AI: AI Made in Europe - how humans and machines can #harmonAIze

Romain LERALLUT, Criteo: AI in Practice going beyond the hype

Wayne BUTTERFIELD, Information Services Group (ISG): AI Top 10

Rowena MARIN, Google: Growth Solution // Predict Intent to Drive Results

Mogens MOLLER, Sleeknote: How to Compete Against the Big Fish

Alex KARAGEORGIS, Project Agora: Is Winter Coming for Digital Publishing?

Christian HARRIS, Accenture Interactive: People buy culture.. not (only) products. The bri...

Yael SHAFRIR, Playbuzz: What is the one thing people worldwide care about the most? Themse...

Thomas BARTHUEL, Waze: The Latest Updates from Waze

Myles LORD, Serviceplan: UNLOCKING THE BRIEF: 5 Places to start searching for your next cr...

Faris YAKOB, Genius Steals: The Gemini Agenda

Jonathan KITCHEN, Jungle Creations: Welcome to the jungle!

LIVE-ON-STAGE EXPERT'S FOCUS GROUP- THE DISRUPTION OF DIGITAL CONTENT MONETIZATION

DEBATE and Q&A: WHO OWNS YOUR HEALTH DATA

Scott TOUSLEY, Hubspot: Growth hacks and user acquisition

Sarunas SAKALAUSKAS, Httpool: LinkedIn Campaigns Best Practise

Katerina GREENSTEIN, Appsflyer: Driving growth through independent measurement

Jonny MOLE, Shuttlerock: Scaling world-class creative, in a mobile first world

Ausrine CEBATORE, Smartly: The future of creativity in an automated world

Peter MOODY & Rob COLLINS, MullenLowe Profero: 10 forces that will shape brands in the 202...

Laura BYRNE, Spirable: Personalized Video at Scale

Jure POZUN & Niko KLANSEK, HashMark: New Order in Communication for the 4th Industrial Rev...

Gaetan BELAUD & Veronica ORTOLANI, Verizon Media: Transforming the journey

Sorin SFETCU, Google: A.I driven marketing: Next wave of automation in Google Ads

Madalina PANGRATE, YouTube: Spotlight on Light TV Viewers digital journey

Teodora PATRAUCEANU, YouTube: Accelerate your creative advantage

Verity GILL, Facebook: Measurement as a Mindset

Christina KELLER, Facebook: Creativity in Instagram Stories

2019 | 2018 | 2017 | 2016