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John EKMAN, CONVERSIONISTA: How to set up an experimentation program.

Anyone can do one A/-test with a fantastic uplift, BUT how do you scale this into a program that delivers stable results over time, across your organization? With 10 years in the industry, and as the founder of Scandinavia's nr. 1 Conversion Agency, John Ekman is better equipped than most to answer this question. He will walk you through the steps and building blocks of an optimized optimization process - That is the gift that keeps on giving.
2020 | 2019 | 2018 | 2017 | 2016