"Remember when you couldn’t order a taxi from an app, and when websites didn’t work properly on your phone and there were other target audiences than millennials? That was 2009. And in ten years’ time we’re all going to be taking a whole load of radical new things for granted.rnPeter Moody and Rob Collins from leading agency MullenLowe Profero will provide a high-paced run down of 20 major shifts that will happen in the 2020s and for which every marketer should be preparing.rnFrom emerging technology trends to whether AI will take our jobs, from selling your data to persuasion profiling, a new Gen A and those now middle-aged millennials, the 2020s promise to be another decade of huge change and equally huge opportunity to any professional attuned to the coming context.rnThis talk will draw on the insights and experience of working at the cutting edge of brand building and digital transformation with leading organizations across EMEA, Americas and APAC. They will draw on the most advanced examples that point towards the direction of travel in the next ten years.rnPeople say that predicting the future is a fool's errand. Well, we’ve got just the perfect pair to give us a view into the 2020s with their talk: 20 forces that will shape brands in the 2020s… in 20minutes."