Before joining Happiness, Kris was part of the management team at Duval Guillaume, the agency responsible for internationally renowned advertising classics, such as:
TNT’s “Push to Add Drama”
- The agency’s viral work made history, generating over 100 million views
- During his time there, the agency became Digital Agency of the Year twice and was elected Agency of the Year for three consecutive years after that.
Kris joined Happiness as a partnerin 2015 – now has offices in Brussels, Belgium, andSaigon during the same time the agency became part of the FCB network.
The agency has been featured in Taschen’s Cannes Lions Game Changers book and has won numerous awards, including the Grand Prix at the Cannes Lions and eurobest.
Kris is a renowned speaker at international marketing conferences and has served on several award juries including Sharks and Cannes Lions.
VIDEO/ Rebirth of advertising: Kris Hoet at TEDxLiege
He was an Advocate of the TED Ads Worth Spreading program as well as curator of All Gunns Blazing, a selection of all the most innovative worldwide creative work of the famed Gunn Report.
Kris’s WARPED Newsletter, “a weekly dose of ideas, data, trends and other awesomeness”,has obtained many readers in the industry globally over the last3years.