Top content producers are coming to ICEEfest to talk about the values of good journalism - UPGRADE 100 News
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Top content producers are coming to ICEEfest to talk about the values of good journalism

In the last decade, media confronted with a lot of problems. The Print was the most affected. Through the Internet, the world is getting smaller, but top quality content and good journalism remain universal values.

Let’s take a look at the ICEEfest 2016 guests, because they’re coming with great examples of how a media company can do more than survive: Perform!

CNNRob Bradley/ Director, Digital Ad Revenue & Data – Global: joined CNN in May 2015 from IDG. Now he oversees the optimisation of CNN International’s audience, the international roll-out of the company’s programmatic strategy and the implementation of more advanced data-led direct solutions.

  • and because this is the election year in the United States, watch how Anderson Cooper deals with Donald Trump in this CNN interview:


EuroNewsDuncan Hooper/ Editor in Chief: previously a news editor at MSN and the Telegraph. He is now responsible for Euronews output on its websites, apps and social networks.

As well as working with a small team of specialists focused on these platforms, he co-ordinates closely with editors working on the television side of the business to ensure content is well adapted to all forms of publishing.

  • these are some relevant footage broadcast by Euronews regarding the migrants problem:


RingierFlorian Scholl/ Head of Social Media: he focuses on growing Blick.ch’s social media audience and building a business around it. Blick.ch is the leading news website in Switzerland and the biggest publisher to social media platforms in its market.

BBCDavid Goddard/ Programmatic Trading Manager: he is responsible for delivery of programmatic advertising revenues across the portfolio of BBC sites represented by BBC Advertising.

David is focused on automating the BBC’s display and video advertising and ensuring that its inventory is discoverable in all markets outside of the UK.

  • election in London also. Sadiq Khan just won, but let’s watch the BBC’s election debate:


EurosportArnaud Simon/ Senior Vice President Content & Production: he is responsible for driving Eurosport’s storytelling around the best sports events to 243 million cumulative subscribers across 99 countries.

He is recognised as an industry leader in adopting new production technologies to bring stories to life in innovative ways, including pioneering virtual reality in the sporting environment.

  • Fuel your passion is Eurosport’s new slogan. Pretty cool, right?


Dogan Media GroupHaymi Behar/ Group Vice President, Digital Advertising & Sales: he is a seasoned digital media & technology professional with Over 15 years of experience in marketing, communications, publishing & dot com businesses, currently leading the digitalizations processes of one of the largest broadcasting media providers in Europe, Doğan TV.

 Le MondeEdouard Andrieu/ Director of Mobile: he started at Le Monde 15 years ago as a web developer. He evolved as a product manager and founded the news organization’s first Product Development team.

ViceMark Adams/ Senior Vice President: starting with The Guardian awarding Mark the accolade of “Star of Tech City” describing him as “one of the people who are changing our world and helping to boost economic growth.” Mark was then asked to do a TED talk and named as one of the “Silicon 60 Global Tech Entrepreneurs.”

Shortly after came the “Most Influential Londoners” list In the Evening Standard, then “The Sunday Times Top 500 people in Britain,” topped off with the “Debretts Top 10 Digital List” and finally Mark was appointed as Senior Vice President and Head of Innovation at VICE – the “Mulit-Billion dollar youth media powerhouse,” (Fortune) described as “The CNN of the street” (Fast Company) and “the most innovative company in the Media world” (Forbes).

  • below, ViceNews shows us What It’s Really Like to Fight for the Islamic State”


IP DeutschlandThomas Duhr/ Executive Vice-President Interactive: he began his career at Verlagsgruppe Handelsblatt GmbH, where he held a variety of positions in their Product Management department.

In 2002 he joined WEB.DE AG, now United Internet Media GmbH, as Executive Sales Manager. He has been EVP at IP Deutschland since November 2012. Also, Thomas is board member of IAB Europe.

Corriere della seraLaura Penitenti/ Creative and Content Director: she works with interdisciplinary teams across accounts, strategists, editors, creative and tech people, to produce innovative ways of communication where content is always the heart of the project with the aim to improve relationship among brands, their values and consumers.

IAB EuropeConstantine Kamaras/ Chairman of the Board of Directors: founder of IAB Greece in 2001 and co-founder of IAB Europe in 2002, he currently serves as IAB Europe’s Chairman of the Board of Directors since May 2013.

He is also an adviser to OPA Europe, working with a select group of premium content providers on the association’s “best practices in digital publishing” program.

Great setlist! Great examples! Buy a ticket to ICEEfest and don’t miss the speeches that can make the difference!