The technology giants, Google and Facebook – which account for a turnover of over 200 billion dollars this year and – will be represented by more than 15 speakers and trainers at iCEE.fest: UPGRADE 100, on June 13th & 14th in Bucharest.
They will showcase the latest ideas and projects that set the trends across the entire digital ecosystem.
“Both companies will have, for the first time this year, dedicated scenes, with talks that last for an entire event day. Nothing out of the ordinary: over 80% of the online advertising budgets in Romania are now traded through Google and Facebook systems, which include many other products and services – Youtube, Gmail, Instagram, Facebook Messenger, etc. – both platforms reporting massive figures of over 10 million users in our country. Basically, there is no Romanian connected to the Internet who doesn’t use Google or Facebook services,“explains Dragos Stanca, founder of the iCEEfest: UPGRADE 100, and also in charge of the event’s content directions.
Both companies will present advanced techniques dedicated to the reputation of products and services, as well as specialized workshops for generating online sales and conversions.
What’s next for Google?
Google will address topics such as the classic funnel for product acquisition, performance marketing, and online sales, machine learning, delivering a training session dedicated to those who manufacture in Romania and want to sell products and services globally.
Through YouTube representatives, the company will present the latest trends in video, creative and advertising, and how Google sees the impact of artificial intelligence in the future.
How does Facebook transform?
Facebook speakers will also focus on two important strategic directions – the keynotes will deliver on the overall vision and future of their platforms, from the perspective of the personal data protection, and, through several workshops, their team will target specialists, who aim to generate conversions and direct sales from the ecosystem created by Facebook products.
Facebook presentations will focus both on the presentation of Facebook‘s new culture and strategic directions as well as on the most impactful creative formats on Facebook and Instagram, e-commerce optimization techniques – plus an ample workshop that will cover all new platform items.
In addition, Facebook will present for the first time at the festival, experiences from several partners that have achieved remarkable results using the tools provided by the global giant.
The agenda and final line-up, with the names of all speakers, will be published next week and starting Friday, May 10, tickets prices go up.
iCEE.fest, Interactive Central and Eastern Europe, the festival known for bringing all major global digital companies to Romania since 2012, is changing its name and comes with a new concept, starting this year:UPGRADE 100.
More than 130 digital and tech experts, authors and digital professional speakers will take the stage in Romania on June 13 and 14, with the event expecting over 4,000 participants (of which 40% come from the neighboring countries).
iCEE.fest: UPGRADE 100 will cover 11 trends and macro trends this year: DISRUPTIVE INNOVATION | ADVERTISING & MARCOM | CREATIVITY & EXPERIENTIAL | AI & ROBOTICS | eCOMMERCE & RETAIL | DIGITAL CONTENT & ADTECH | FINTECH & eMONEY | eHEALTH & MEDTECH | TECH & DEMOCRACY | STARTUPS & INVESTMENTS | VIDEO GAMING & ENTERTAINMENT.
iCEE.fest: UPGRADE 100 takes place in Bucharest for the 8th consecutive year and is supported by Orange, Nissan, George / BCR, Coca-Cola, GLO, mPlatform, MedLife, and other partners.