Joris Evers, Netflix @ ICEEfest 2016: “We put consumers in control” – UPGRADE 100 Updates
1-2.10, 2020
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Joris Evers, Netflix @ ICEEfest 2016: “We put consumers in control”


Netflix had the opening keynote at ICEEfest 2016 and this was the first ever presentation for the giant network in the CEE region.

Vice President and Head of Communications/Europe @ Netflix, Joris Evers delivered a speech about their future plans for Central and Eastern Europe.

“Classic TV is the same for a very long time. It’s one of the few things in the world that doesn’t put consumers in charge. It’s somebody else who decide for you. What’s great at Netflix is that we put consumers in control”, said Evers.


Some key findings:

  • Netflix became available around the world in January 2016 (190+ countries, 81 million global members, 100+ original series & films)
  • Geography doesn’t matter: all episodes are available at once/ global release
  • You can watch Netflix in Ultra HD 4k
  • More than a thousand engineers are working everyday to improve the user experience

Watch the full presentation:

You can find out what are Netflix’s advantages in front of Classic TV and how the network is trying to add more relevant content for each and every country in the presentation below:

How can you get access?

  • If you have a valid ticket for ICEEfest 2016:
    • Send us an email at and you’ll receive your password in 1 hour or less.
  • If you don’t have a ticket for ICEEfest 2016:
    • You can buy one for ICEEfest 2017 here (this also includes your password for ICEE Academy)
    • You can buy only one password to watch the presentations (here, also).

For any other question please email us and we will reply in 1 hour or less.

For other great keynotes from ICEEfest ’16, please check out ICEE Academy. We’re working hard to upload the best of them (almost) every day now… so stay tuned!