Logo UPGRADE 100 News
Logo UPGRADE 100 News

Sell more. Sell smarter. Let the experts from ICEEfest explain you how to do it


If you agree that “Time is money” then grab your credit card and buy a ticket to ICEEfest. Because there are some great specialists ready to give you the best advices in the branch.

Check out the eCommerce setlist for ICEEfest 2016:

FacebookKarolina Janus: is a Client Solutions Manager for CEE, advising the biggest agencies and direct clients across the region on the advertising solutions.

She has many years of experience in the area of Digital Marketing and Online Sales – prior to joining Facebook she worked 6 years for Google in account management roles across Benelux and CEE markets and as internal trainer for soft skills.

House of KaizenIvan Imhoff: originally from France, Ivan relocated to London in 2001. His extensive digital expertise has been in demand across Germany, Scandinavia and Japan.

Since November 2013, Ivan took on the role of Managing Director for London House of Kaizen.

  • Until June 9&10, take a look at Ivan’s speech from last year, about Conversion Rate Optimisation

Ivan Imhoff, Head of Conversion Rate Optimisation, House of Kaizen -”The Human Side of Conversion Optimization” from ICEEfest 2015 on Vimeo.

uSwitch.comLukasz Zelezny: is the head of organic acquisition. He is responsible for the uSwitch.com brands organic visibility, conversion rate, traffic and engagement.

Lukasz is a hands-on person, he spends lots of his time keeping up to date with the changes in the technology of online marketing.

“We don’t mind who you switch to,

we just care that you switch to the right deal for you”, uSwitch.com

He started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group and Fleetway Travel.

ForestViewGeorge Frangakis: joined ThinkDigital Group in 2011 to set up and grow ForestView into a leading performance marketing agency with 5 international offices and campaigns in over 35 countries.

“Communicate the right message, to the right people, at the right time”,


George’s specialities are in Digital Strategy, Cross Channel Marketing, Oubound & Inbound Marketing, 360 Marketing, Performance Marketing, RTB, Programatic Data, Sales and ABTL & BTL Campaigns.


Starcom MediaVest GroupMarco Bertozzi: as Global Chief Revenue Officer, he works across marketing, new business, the product roadmap, commercialization and driving an innovation strategy in the performance space.

“We’re about much more than media and advertising. We’re an agency obsessed with technology”, Starcom MediaVest Group

Marco also enjoys mentoring at UCL University and being part of the Speakers4schools project which entails presenting on the industry to 16-17 year olds in schools all over the UK.

Verve UKJames Finlayson: is Head of Search at multi award-winning international SEO and Creative Content Marketing agency, Verve Search.

In 2015 Verve Search was named the Best Small SEO Agency in the UK, as well as the Best Small SEO Agency in Europe.


HotjarMarc von Brockdorff: Co-Founder at Hotjar, a rapidly growing startup that is giving thousands of website owners the tools needed to discover how their visitors are really using their website.

He is actively involved in both the development of their core product as well as in growing the development team to tackle the challenges they face as Hotjar grows.


ZOOTOldřich Bajer: has been keen about Internet business since his university studies, when he co-founded the second largest portal in Czech Republic and Slovakia – Centrum, which was successfully sold to Warburg Pincus in 2007.

With no experience in fashion business at the beginning, in 2011 he co-founded ZOOT – today´s CEE leader in fashion e-commerce operating in Czech Republic, Slovakia and since november 2015 also in Romania.

Mariusz Pawełczyk from Sociomantic and Daniel Prumers from Criteo are also important speakers in the eCommerce section. And, last but not least, don’t forget about Google‘s presentation for eCommerce clients.

All clear? Ok, book now and we’ll see you in June at ICEEfest.

Daniel Marton


Daniel Marton

After 3 years as a radio reporter (back in 2003), Daniel has experienced some other options that media can offer: 2 years as a special reporter (print), 2 years as a news commentator (tv), 2 years as an editor-in-chief (online) plus another 5 years as an online manager (digital). Since 2016, he is a freelance journalist, delivering documented articles and creative ideas for any kind of media. Ever since then, Daniel joined the iCEE.fest family, as a contributing editor for iCEE.news.

Up Next

Related Posts