Sami is the co-founder and VR Producer at Glitch Studios, he specializes in creating immersive marketing & branding experiences for heavy industry clients around Europe using the very latest in immersive technology. His journey through the rollercoaster VR industry has seen him revolutionize how heavy industry players in oil & gas, telecoms & datacentre sectors engage & connect with their customers & clients. Alongside his work at Glitch, Sami is the VR lab director at VR1, an incubation and accelerator space helping grass root indie development of the next generation of VR content creators with 28 labs located around the world.