As Managing Director of MullenLowe Profero based in the UK, Peter is leading the formerly full-service digital agency’s re-invention as an experience-led transformation specialist.  An APAC marketing veteran, Peter spent ten years in Tokyo as MD of both Profero and Havas Worldwide before returning to London to lead Profero’s Unilever business.  Peter picked up the EMEA leadership reins in 2016 and since then has overseen both the expansion of existing client relationships such as Diageo and business-defining wins including Royal Mail.  His team’s efforts were recently rewarded with formal recognition by Forrester as one of Europe’s leading digital experience providers and most recently winning BIMA and DMA award recognition across innovation and data.