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Paul Marsden

Syzygy | London College of Fashion

Consumer Psychologist

Dr. Paul Marsden is a consumer psychologist who helps brands and marketing agencies understand and influence consumer behavior.

He works as a freelance qualitative market researcher from Miami, specializing in communications and opinion leader research, digital ethnography and consumer trends.

Recent clients include LVMH, Nokia, BBC, Publicis, T-Mobile, WPP, Economist and the UK government.

Ex-AstraZeneca, Paul holds a PhD in psychology (spread of ideas through social networks) and is a certified Net Promoter® associate. Co-founder of two successful marketing services agencies (Spheeris, Brainjuicer), Paul has also authored a number of publications including the successful business book Connected Marketing. He is a fellow of the Royal Society of Arts.

Paul also runs online communications courses for brands and organizations through Pinnacle Training, and is a regular media commentator and conference speaker on consumer and digital trends. Author of Connected Marketing, and The Social Commerce Handbook, he is currently researching his next book, ‘The Uberfication of Everything’.