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Dragos Stanca

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Dragoş Stanca is a digital media expert with 20+ years of experience in journalism, media management (radio, tv, online) and martech development, based in Bucharest, Romania.


He is the founder of UPGRADE 100 - an event/content-based community focused on digital transformation, the managing partner of TDG - Think Digital Group of companies (in Romania) and the President of BRAT - The Romanian Transmedia Audit Bureau. He also acts as a mentor and/or early-stage investor in tech start-ups.

UPGRADE 100 - Since 2012, when it was launched (under the previous brand name iCEE.fest - Interactive Central and Eastern Europe Festival), the project has grown to become a landmark regional festival in CEE, dedicated to the impact of digital and technology transformation in business and society.

Starting 2019, the project changed its brand name to UPGRADE 100 and evolved in a complex B2B2C platform that includes an annual festival, a weekly Radio Guerrilla show + podcast, a digital and tech news platform, a community app and more.

The TDG group of companies operates one of the most extensive local independent agency and online advertising network in Romania, ThinkDigital, the first marketplace of programmatic advertising for local publishers in EMEA, Project Agora and an adtech company, Tailwind.

> BRAT - The Romanian Transmedia Audit Bureau (where Dragos was elected president in 2018), is an important professional body that brings together 150+ media companies with the mission of providing independent traffic and data analytics measurement tools for digital, outdoor, radio, print and more.

Prior to his entrepreneurial career, Dragos started in the late 90’s as a journalist at Radio Contact (now, Kiss FM) and worked for the swiss publisher Ringier then, in the 2000s, he became the CEO of a major Romanian digital and print media group, PubliMedia (today, part of Mediafax Group). 

Throughout his career he has been involved in launching or relaunching numerous media and commercial brands in Romania, Greece and Republic of Moldova.