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Dragos Stanca

Upgrade 100


Dragoş Stanca is a digital media expert with 20+ years of experience based in Bucharest, Romania. He is the founder of UPGRADE 100, the managing partner of TDG - Think Digital Group of companies (in Romania) and the President of BRAT - The Romanian Transmedia Audit Bureau. Dragoș also acts as a mentor and/or early-stage angel investor in tech start-ups.

>>> UPGRADE 100 - Since 2012, when it was launched (under the previous brand name iCEE.fest – that stands for Interactive Central and Eastern Europe Festival), the project has grown to become a landmark regional festival in CEE, dedicated to the impact of digital and technology transformation in business and society.

Starting 2019, the project changed its brand name to UPGRADE 100 and evolved in a complex B2B and B2C platform that includes an annual festival, a weekly Radio Guerrilla show + podcast, a digital and tech news platform and a community app that includes updates, a “virtual festival” featuring world class speakers and experts to showcase their knowledge, and a consultancy company that creates custom events and digital transformation programs for its clients.

UPGRADE 100 festival is also available for licensors from all over the world, offering a plug-and-play concept that includes know-how, direct access to verified digital and tech experts and also an event tech product U100 CMS –> access management and payment tools (ticketing, cashless payments and more), a content management system (web and app based), branding, graphics and more

As a company, UPGRADE 100 is also the organiser of the biggest video creators convention in Romania, Tubecon - part of a international network of such big scale events, organised all over Europe.

>>> The TDG group of companies operates the most extensive local independent agency and online advertising network in Romania, ThinkDigital and the first marketplace of programmatic advertising for local publishers in EMEA region, Project Agora. The TDG operations in the region also includes a performance marketing agency, ForestView, and an adtech company, Tailwind.

>>> BRAT - The Romanian Transmedia Audit Bureau, where Dragos was elected president in 2018, is an important professional body that brings together 150+ media companies with the mission of providing independent traffic and data analytics measurement tools for digital, but also to audit other media (like outdoor, radio, print and more).

Prior to his entrepreneurial career, Dragos started in the late 90s as a journalist at Radio Contact (now, Kiss FM) and worked for the swiss publisher Ringier then, in the 2000s, he was the CEO a major Romanian digital and print media company, PubliMedia (today, part of Mediafax Group).