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Mobile is changing everything in eCommerce, too. The latest updates from Criteo and Sociomantic.


The mobile phone has become more than a communication device. These days, 38% of all eCommerce transactions happen on mobile.

This trend is picking up and that’s the reason why ICEEfest 2016 had some special sessions focused on eCommerce & mobile marketing which gathered agencies with international portfolios and global clients from different segments.

Criteo: how to succeed in a people centric world

“The average person now spends 2 hours a day on their phones and 97 minutes with their significant other”, said Daniel Prumers in the beginning of his presentation.

BD Director CE @ Criteo, Daniel added that “the average user engages with mobile devices 150/ day“. It’s no wonder that the mobile is driving an unprecedented shift in consumer behavior.


  • 38% of all eCommerce transactions now happen on mobile
  • Customers browse on multiple devices but complete the purchases on a mobile device 46% of times

Now, the biggest challenge for marketers is how to target the users cross device. Second step, which platform should they focus on?

  • Did you know that Android is the leading platform in CEE with 75% of the market?

Today we live in a browser centric world. We need a consumer centric world“, said Daniel Prumers giving us 4 key points: respect consumer privacy, delivers accuracy, make the solutions scales and works across systems.

How can you do this? Watch the complete presentation from ICEEfest 2016 and find out:

Sociomantic: focus on personalization

Because people’s habits have changed, the expectations have changed also. That’s why Mariusz Pawelczyk thinks a 360 degrees view of the customer is the only solution to succeed in mobile marketing these days.

Commercial Director CEE @ Sociomantic, Mariusz said that “only 36% of the marketers say they understand customer journeys between devices. But using Programmatic means real-time, dynamic personalized data in less than 1 second“.

socio 1

But big data can help only if we build a solid system in which these 3 factors are working together: analysis – decision – action.

It’s good to know that:

  • 70% of the customers say they are comfortable receiving ads and content specifically targeted to them
  • 36% of marketing execs say that can’t differentiate prospects vs. existing customers
  • 74% of online consumers are frustrated with websites when content that appears has nothing to do with their interests

Sociomantic’s vision about marketing personalization can be summed up in 4 ideas. Discover them in the presentation below:

How can you get access?

  • If you have a valid ticket for ICEEfest 2016:
    • Send us an email at tickets@upgrade100.comand you’ll receive your password in 1 hour or less.
  • If you don’t have a ticket for ICEEfest 2016:
    • You can buy one for ICEEfest 2017 here (this also includes your password for ICEE Academy)
    • You can buy only one password to watch the presentations only (here, also).

For any other question or problem please email us at tickets@upgrade100.com and we will reply in 1 hour (or even less).

For great keynotes from ICEEfest ’16, please check out ICEE Academy. We’re working hard to upload the best of them (almost) every day … stay tuned and subscribe to our updates in the form bellow.




iCEE.news is the publishing platform of iCEE family, formed by iCEE.fest (the main festival, taking place each June in Bucharest, Romania), iCEE.health (our satelite event covering eHealth), iCEE.academy (our e-learning platform), and iCEE.news.

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