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ICEEfest Warm-Up at FIBRA. When tech meets creativity: the perfect ad

fibra

Vangelis Davitidis (Creative Director, Co Founder & Partner) and Mark Aris (Strategic Planning Director & Partner), both from one of the most creative greek agency, 4 Wise Monkeys, together with Dragos Stanca (Founder, ICEEfest), will sustain an workshop at FIBRA Awards, on May 4.

The event’s theme is “When tech meets creativity: the perfect ad”, in other words, how the technology and creativity must properly work toghether.

It’s about the brands & agencies fight for a better reach to the users minds&hearts, all in the Google/ Facebook era.

If Dragos Stanca will cover the zone where data amplify the creative messages, Mark Aris and Vangelis Davitidis come with some good exemples to show you the importance of the content in advertising.

Mark also brings great best practices from 4 Wise Monkeys.

The workshop starts at 2.00 PM on May, 4. The 4 Wise Monkeys will also have a keynote speech in the same day at FIBRA, starting 12 PM and focused on creativity.

Our guests will be part of a new ICEEfest LIVE session broadcasted both on ICEEfest and IQads Facebook pages (starting 6 PM on May, 4).

Don’t forget!

Mark Aris is also one of the speakers for ICEEfest (9&10 June), where he’ll cover the Creativity zone. Here is the setlist for this year Festival.

Book now! Or, ok, you can also book tomorrow 🙂

About the hosts

Mark Aris: co-created the 4 Wise Monkeys. He’s got 12 years of experience in marketing, working as a Marketing Director for White Spirits/ Marketing Manager at Johnnie Walker/ Group Brand Manager at Carlsberg Group. Mark is also a university professor of Advertising and Marketing, as well as the co-organizer and DJ of the biggest non-profit New Year’s Eve party in Greece, 15 years in a row!

Vangelis Davitidis: Creative Director at 4 Wise Monkeys, with a background in Journalism/ Editor in Chief of “Submarine”, a magazine with a community over 50k readers. His ideea, “Cutty Sark – Urban Adventures” was chosen as best digital campaign in Greece, at the Ermis Awards in 2015.

Dragos Stanca: founded ICEEfest, one of the largest Internet related festivals organized in the CEE and SE Europe region since 2012. He’s also Managing Partner at Think Digital Group Romania.

4 Wise Monkeys: with an impressive portfolio of global and local clients (Mondelez, Carlsberg Group, Nissan, Coca Cola Hellenic etc.) and 32 major national and international advertising awards in less than 2 years, the 4 Wise Monkeys have set out to prove that….

Yes, there is such a thing as advertising that consumers … actually enjoy

Daniel Marton

Author

Daniel Marton

After 3 years as a radio reporter (back in 2003), Daniel has experienced some other options that media can offer: 2 years as a special reporter (print), 2 years as a news commentator (tv), 2 years as an editor-in-chief (online) plus another 5 years as an online manager (digital). Since 2016, he is a freelance journalist, delivering documented articles and creative ideas for any kind of media. Ever since then, Daniel joined the iCEE.fest family, as a contributing editor for iCEE.news.

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